The digital promotional industry is constantly transforming, presenting both opportunities and threats. One of the most pressing challenges facing advertisers today is ad fraud, a pervasive issue that can deplete advertising budgets and undermine brand reputation. To combat this growing menace, it's essential to analyze the various types of ad frau

Banner ads are a prevalent type of online advertising that appear on websites. They come in various formats, from small rectangular elements to larger, full-width banners that dominate the page. These visuals aim to engage users' focus and advertise products, services, or brands. Traditionally, banner ads are static images However, recent trends h